MFA in Fashion

Wuhan Textile University
Wuhan, Hubei, China

B.Sc in Textile Engineering

Green University
Dhaka, Bangladesh

Brand Manager & Head of the Branding Department (Promoted: September 2024)

Team YTD (Shenzhen) Limited

• • Began as Brand Manager, managing branding strategies and execution for Amazon-based brands.
• • Promoted to Head of Brand Department, leading the branding team and overseeing strategy and execution for 20+ brands.
• • Manage packaging development and design, aligning with brand standards and audience expectations.
• • Create and optimize content for product descriptions, images, and promotional materials.
• • Analyze market trends and consumer feedback to inform product development and marketing strategies.
• • Collaborate with cross-functional teams to drive brand growth and maintain best-seller status.
• • Conduct regular performance reviews of product listings to enhance visibility and sales on Amazon.
• • Develop customer engagement and retention strategies to boost satisfaction and loyalty.
• • Ensure brand compliance with Amazon’s policies, maintaining high standards across listings.
• • Utilize data-driven insights for product positioning, pricing strategies, and promotional activities.
• • Coordinate with vendors for packaging design, production, and quality assurance.
• • Supervise the management of social media profiles across platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok profile and TikTok Shop.
• • Oversee KOC development for TikTok and KOL collaborations for Amazon listings to enhance brand visibility and engagement.
• • Lead the planning and production of marketing videos, ensuring alignment with brand strategy and target audience preferences.

General Manager (Promoted: Mar 2021)

Sourcery Limited (Formerly Digital Exports)

• • Began as Sales and Marketing Manager, managing international sales and marketing operations across multiple teams.
• • Promoted to General Manager, leading China and overseas sales, marketing, procurement, and freight forwarding teams.
• • Built Go-To-Market strategies for product categories and managed product lifecycles, ensuring alignment with market trends and business goals.
• • Enhanced brand awareness through overseas social media campaigns and advertising, driving customer engagement.
• • Conducted competitor analysis, optimized advertising strategies, and refined marketing campaigns based on data insights.
• • Managed SEO, website optimization, email marketing, and promotional content to expand market reach.
• • Oversaw P&L analysis, negotiating major deals and evaluating key account strategies.
• • Coordinated product marketing content creation, exhibitions, and promotional campaigns.

Sales and Marketing Manager

V&T Buttons Manufacturing Co., Ltd

• • Directed international sales operations and developed new customer relationships in South Asia.
• • Managed marketing materials and digital marketing strategies.
• • Analyzed trends to refine marketing strategies and implement promotions.
• • Oversaw export logistics and partnership programs for e-commerce platforms.

Freelance Digital Marketer

Outsourcing (Remote)

• • Worked with over 150 clients globally through platforms like UpWork and Fiverr.
• • Specialized in digital marketing, SEO, and social media strategies.
• • Earned the BASIS Outsourcing Award in 2015 for outstanding contributions to Bangladesh’s IT industry.